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Cristiana Ceppas Rebuilding Riney

Photographer Cristiana Ceppas collaborated with illustrator Nick Lu for an assignment for the British Magazine, Shots on the Rebuling of Riney. The featured image was just accepted in the 2012 Communication Arts Design Annual.

A portion from the Shots Article:

Few agencies in the USA can claim to be more fabled than Hal Riney. One of the great names in American advertising, Riney cemented his place in adland’s history books after opening up his own shop in 1977 and creating award winning campaigns for the likes of the Saturn Corporation and Bartles & Jaymes. Spawning other San Francisco greats, such as Goodby Silverstein and Partners, the native West Coaster also helped shine a spotlight on the Bay Area ad scene.

Pictured in photograph: From Riney: Harold Sogard, chairman, Kevin Roddy, new creative leader, and Julie Liss, chief strategy officer.

As can happen to the best of shops, in more recent years, the agency – which joined forces with Publicis in 1998 – lost some of its shine and struggled with account losses. But with such a legacy at stake, last year Publicis set about performing a turnaround job on the agency. The first move was appointing a new creative leader in the form of veteran copywriter and former BBH New York chief creative officer Kevin Roddy, who was lured by the challenge of reinvigorating a shop which had such a strong heritage.

“I was really drawn to the legacy of Hal Riney, and I mean that both in terms of the agency and the man,” explains Roddy from the agency’s offices overlooking the San Francisco Bay. “I had actually freelanced here for three months, longer ago than I care to admit, and Hal was still here then. It’s amazing when you come to San Francisco and talk to people here, as there is such a love of this place in the city – partly because you can track a lot of the success of San Francisco as an ad market to the beginnings of Hal and him starting this agency.”

After moving across country last April, Roddy was joined in September by new chairman Harold Sogard who, after a short stay of 19 years at Goodby’s, returned to the agency he had also worked at years before. Together with chief strategy officer Julie Liss, who joined in 2009 from TBWA\Chiat\Day LA, the threesome are set on steering the shop, now renamed as simply Riney, back to its former glory. “The coals and fi res were still glowing here,” comments Sogard, “so it’s really given us something to work with and something to build. There is so much heart for the Riney culture in the ad community here and around the country, so it’s great to have people rooting for you as you try to rebuild it.”

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MANHATTMAN is hosted by Norman Maslov, whose Agence Internationale, represents a small group of wonderful photographers. This blog showcases images from these artists along with scribes about music, films, food, gin martinis and hats. Pontifications from a native San Franciscan and his extended family and friends. So it goes.

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